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The Pageviews / Session metric measures the average number of pages viewed per session on a website. It helps to understand the engagement level of website visitors and their interest in exploring different website pages.
The New Customers by Source metric shows the number of new customers acquired through different marketing channels, such as social media, email campaigns, or referrals, allowing businesses to measure the effectiveness of their marketing efforts and optimize their strategies accordingly.
The New Contacts by Social Source metric measures the number of brand new leads generated by social media campaigns, helping to determine the effectiveness of social media marketing efforts.
The New SQLs by Source metric in Hubspot tracks the number of new SQLs (Sales Qualified Leads) generated by each lead source.